Bitmedia.IO proudly announces the launch of its innovative Wallet Targeting Technology. This new feature marks an important point in Web3 advertising, offering advertisers the ability to tap into targeted blockchain audiences with unprecedented accuracy. With this wallet-targeting technology and advanced conversion tracking, Bitmedia.IO provides a platform for unmatched ROI, transforming the way brands connect with their Web3 customers.
How Bitmedia.io’s Wallet Targeting Works:
The process begins with anonymous data collection, as users connect their wallets through Bitmedia’s data providers or publishers. An anonymous ID is assigned to their device, ensuring privacy while facilitating targeted advertising based on blockchain activity.
Audience segmentation follows, with blockchain indexing to categorize individuals by their wallet’s holdings and activities. This allows for an understanding of the unique preferences and behaviors within the crypto community, leading to the display of highly relevant, personalized Web3 ads.
Furthermore, Bitmedia’s innovative Web3 cookie library supports end-to-end user engagement tracking, from ad exposure to …
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