Many large companies enter the non-fungible token (NFT) sector with varying levels of success, hoping new collections serve as a way to engage fans and consumers, while also highlighting a new sector.
General Motors Company (NYSE: GM) had a rough go at it with their first NFT auction.
What Happened: A recent auction for an NFT from GM’s Chevrolet brand didn’t hit home with bidders.
An auction for a NFT that included a physical 2023 Corvette Z06 received zero bids according to the Corvette Blogger.
The NFT featured artwork from Nick Sullo, also known as xsullo online. The winner of the auction was set to receive a physical Corvette Z06 in the “minted green” color, which would be the only one …
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