Netflix (NFLX) had a record-breaking 2024, adding 41 million new subscribers last year according to a report. This is more than its total gains in 2022 and 2023 combined, according to AltIndex. On January 21, its Q4 2024 earnings report blew past investor expectations, sending its stock to a new high. Entering February 2025, the stock is eyeing even more gains, perhaps to reach $1,000 for the first time and perhaps even $1,100.
The last three years have been a rollercoaster for Netflix. The streaming company saw huge subscriber loss in early 2022, followed by surging market competition from Disney+ and others. Additionally, its crackdown on password sharing caused a massive backlash and had a major impact on Netflix’s revenue and stock price. However, a reversal came in 2024. Netflix picked up big numbers last year thanks to its work in live show production. Subscription numbers remained strong and grew as they hosted two back-to-back NFL games live and a successful “Jake Paul vs. Mike Tyson” boxing event. Additionally, its original programming also racked up big numbers, with the return of “Squid Game” to close out the year.
“Our business remains intensely competitive with many formidable competitors across traditional entertainment and big tech,” Netflix said in its Q4 report. “We’re fortunate that we don’t have distractions like managing declining linear networks and, with our focus and continued investment, we have good and improving product/market fit around the world.” Now in 2025, the streaming giant’s stock is already up 9% YTD.
Also Read: Alphabet (GOOGL) Q4 Earnings to Arrive This Week: Here’s What to Expect
Netflix Financials on the Rise: How Will NFLX Stock Perform?
The company’s financials look incredibly strong. Its net income and earnings per share are both up 40% and 44%, respectively, over the last year. The entertainment giant is currently outperforming its median price target. According to 55 analysts, the company is trading above its $825 projection. Now, it looks more in line with the high-end projection reported by CNN at $1,100. That would be an increase of 13% from its current position.
Furthermore, the stock may continue to perform well if Netflix decides to execute another stock split after hitting $1,000. The company previously split its stock in 2015 when it was trading at around $700 per share. Since then, it has gained nearly 900%. With shares about to break into the four-figure range, management is likely considering another split. With 2015’s split causing the stock to outperform further, that may happen again this year, perhaps as NFLX reaches $1,100.
Also Read: Solana SOL Price Prediction: Analysts Project Surge to $420
With tens of millions of new subscribers and soaring revenue and profit, Netflix stock (NFLX) has surged to new highs. Buy signals are all around the company, making it one of the top options for investors in 2025 among entertainment stocks.