A partnership between PepsiCo (NYSE: PEP) and the Billboard Music Awards will see viewers of the award show having the chance to live mint non-fungible tokens.
What Happened: A new NFT collection called The Pepsi Mic Drop x Billboard Music Awards Winners Club was announced as part of the partnership between Pepsi and Billboard.
The new NFT collection marks the first time that fans can take home a piece of the Billboard Music Awards.
During the award show, fans will be able to mint NFTs for 20 minutes after each award is announced. Fans can follow the social media channels of Pepsi and Billboard and visit the BillboardChartStars website for more details.
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Full story available on Benzinga.com