Creating and leading sports-based companies can lead to important decisions on how Web3 can play a role in connecting with fans and creating new verticals.
Executives from Boardroom, Draftkings Inc (NASDAQ: DKNG) and round21 shared their insights into the world of sports and NFTs at VeeCon 2022 in a panel called “The Intersection of Sports, Business & Technologies.”
Transitioning Sports to NFTs: Rich Kleiman co-founded Boardroom with NBA star Kevin Durant back in 2019. Boardroom is an emerging company in the digital media market for sports. Kleiman credits a love for hip-hop music and sports leading him into creating the company.
“My whole life I’ve been consumed by sports,” Kleiman said.
Kleiman called Web3 the “future of sports.”
Kleiman pointed to what LeBron James has done and the NBA is a “superstar driven league.” The Boardroom co-founder also pointed to hip-hop music having some of the first “creator economies,” highlighting the roles Jay-Z and Diddy played in creating brands.
DraftKings started in daily fantasy sports before transitioning to sports betting and iGaming. The company …
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