CrossTower Takes Aim At NFTs, Lending And Institutional Asset Management In Crypto

Benzinga, a media and data provider bridging the gap between retail and institutional investors, will be bringing back its annual Global Fintech Awards event to New York City on Dec. 8, 2022.

Ahead of this recognition of disruptive innovators in finance and technology, Benzinga will periodically publish articles on those brands that it thinks are making a measurable impact.

Today’s conversation is with Priya Suhag, head of the strategy at CrossTower, a Web3 and financial ecosystem. The following text was edited for clarity and concision.

Benzinga: Hey Priya, nice to speak with you. Tell me a little bit about yourself.

Priya Suhag: I started in private equity with KKR & Co Inc (NYSE: KKR) and then went to work for Ernst and Young, where I was a management consultant.

I was focused on very traditional asset managers, as well as product strategy and distribution for off-the-shelf products to high net worth clients.

Tell me about your foray into crypto.

In 2017 EY started a crypto campaign, and it turned into one of its most thriving businesses.

Some of my clients include Coinbase Global Inc (NASDAQ: COIN), Gemini, Genesis, Kraken, eToro, and Cboe Global Markets Inc-owned (BATS: CBOE) ErisX.

In working with them, I saw a lot of types of projects from a risk and regulatory perspective.

Eventually, I was approached by a smaller firm – Capco – and they basically wanted me to lead their practice. It was about 10,000 people strong and used to be owned by Fidelity National Information Services Inc (NYSE: FIS).

There, I led a team of 23 which then grew to 40. I was …

Full story available on Benzinga.com

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