November 2024 – The global iGaming industry is undergoing a seismic shift as crypto gaming overtakes traditional fiat-based platforms in terms of volume. While the rapid rise of crypto iGaming signals a new era of innovation and growth, one traditional element of the industry—affiliation—has struggled to find its footing in this fast-moving ecosystem. Enter SportsWizard.io, a groundbreaking platform poised to redefine the role of affiliates in the crypto iGaming space through a unique Play-to-Earn (P2E) model.
Crypto’s Growth vs. Affiliate Decline
Blockchain-powered gaming has redefined the rules of engagement, leaving conventional affiliate systems behind. Crypto’s decentralized model often bypasses intermediaries, marginalizing affiliates who once dominated fiat iGaming traffic. Despite crypto players’ significantly higher lifetime value, traditional models have failed to harness their full potential.
SportsWizard steps into this gap, introducing a dynamic P2E model that rewards users for their activity while driving value for operators. By aligning incentives, the platform paves way for affiliates regaining relevance in the crypto iGaming space.
SportsWizard disrupts the old affiliate model
Launched in beta version in Q2 2024, but unveiling its full offering in late November, SportsWizard integrates P2E mechanics to create a win-win ecosystem. Users earn the in-house currency Crystals—redeemable as deposits with top crypto betting operators, digital vouchers for everything from sporting gear to crypto deals, merchandise and other perks—through challenges, referrals, mini-games and other types of engagement.
“Margins in iGaming affiliation are definitely big enough for sharing with our members who are the true origin of revenue,” says Jan Lindow, SportsWizard’s co-founder. “In crypto, where player values are often multiples higher than in fiat gaming, there’s ample room for generous user rewards, fair traffic partner deals, and healthy margins.”
Smart A-level partnerships delivers a strategic edge
Traffic is traditionally the key cost driver for any affiliate, where user acquisition tends to be more expensive the more sought-after users are, as with iGaming. This is another area where SportsWizard comes in with a fresh approach. The backbone in Sports Wizard’s strategy is to grow through partnerships with big premium players, not just by accepting traffic but also by finding ways to integrate and sometimes elevate utility of existing partner tokens.
First such partnership to go live in its first phase is with GameFi giant Spielworks, boasting over 7 million users and 3.5 million connected wallets, can prove a game-changer. Early results from the summer, before the P2E model was set in place, showed 6,000 new sign-ups in less than a week. The initial excitement from partner communities after unveiling the P2E elements indicate even larger sign-up volumes, showcasing the potential for exponential user growth.
The Spielworks partnership, alongside further A-level partner deals to be announced shortly according to Lindow, as well as plans to launch an ambassador program with sports influencers, positions SportsWizard as an undisputed innovator and leader in an affiliate industry that’s been waiting on the sideline for way too long.
The future of iGaming affiliation is collaborative
With a possible tokenization on the horizon and plans to expand its offerings, including an eSports section and community-driven features, SportsWizard is just getting started. “We’re in the early stages, fine-tuning our Play2Earn model and expanding our shop’s rewards catalogue are current tasks,” Lindow adds. “Our next milestone is completing our funding round to unlock resources needed to leverage some very interesting growth opportunities currently on the table.”
By pioneering a sustainable, community-driven affiliate model, SportsWizard might have cracked the code on how to bring affiliates back to the forefront of growth. As crypto iGaming continues to surge, SportsWizard’s approach may just set the standard for the next wave of industry innovation.
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