MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC) and artificial intelligence.
The company’s new logo features a stylized “B”, symbolizing its position as the largest Bitcoin Treasury Company.
It has also adopted orange as its primary brand color, aligning with Bitcoin’s identity while representing energy and intelligence.
What Happened: As part of the transition, Strategy has launched new websites for its AI-powered business intelligence software at StrategySoftware.com and a new merchandise store at store.strategy.com.
Michael Saylor, founder and executive chairman of Strategy, described the change as a move toward simplification and clarity.
“Strategy is one of the most powerful and positive words in the human language. It represents a simplification …
Full story available on Benzinga.com