When Facebook announced it was changing its name to Meta Platforms Inc. (NASDAQ: META) in October 2021, interest in the metaverse skyrocketed. A new internet era appeared on the horizon — one that aimed to merge real life with the digital realm in unseen ways.
But Facebook’s announcement isn’t a reckoning in and of itself. Firms centered on metaverse technologies have seemingly been brewing for years.
This includes Unity Software Inc. (NYSE: U) and Fastly Inc. (NYSE: FSLY). Other companies such as UplandMe, Inc. in Silicon Valley, are relatively new to the scene but reportedly making headway nonetheless.
Upland is a mobile-first blockchain metaverse that allows users to buy virtual properties based on real world addresses, build on those properties to increase their value, and sell them to increase their virtual real estate portfolio. Upland says that they have the unique position to attract mass markets due to the fact that the economy is built to be open and inclusive. Different tiers of costs allow everyone to participate in true ownership, which in Upland is virtual property based on real world addresses starting at 4,500 UPX ($4.50) and rising from there. The ultimate goal is to empower the user to play, create, and participate in the economy because the game experience allows them to raise the value of the digital assets they own, which is property in Upland.
Perhaps unlike the majority of metaverses available on the market, Upland is based on real life. The digital assets available through Upland reflect real-life real estate properties, structures, cars and more. Upland reports that users are able to strategize and build entire neighborhoods with one another through the online metaverse and even unlock the potential to earn money.
Upland says it aims to be an entirely approachable branch to the metaverse by prioritizing simplicity and accessibility. With other metaverse platforms featuring land prices in the thousands of dollars, Upland’s properties start out at as little as $4 to $5 for first mints.
As the platform continues to grow, Upland remains grounded in its founding operating principles that benefit the community: Play. Build. Earn. Connect.
Play: Users can become one of the first …
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