iGaming companies are keen on opportunities to elevate their statuses, and partnerships seem to be instrumental in such efforts. The rapid rise of esports has made it prime for them. The companies usually get an avenue for marketing themselves and increasing their visibility while the esports team gets revenue to buy more sophisticated equipment, sign players if needed, and recruit other crucial staff who can positively impact their performance. However, the increase has been so conspicuous recently. Let’s dissect the reasons behind it.
The sports betting industry has existed for decades. It has undergone regular improvements over time, leading to several betting options that make it possible to bet on nearly all the major sports events worldwide. Most casinos have also embraced it, allowing you to sign up, deposit money, and play. However, the best casinos, such as NV Casino, have included esports betting, where you can bet on the top tournaments. This relationship has also accelerated the growth of partnerships.
Why the rise in partnerships between iGaming companies and esports teams? Here are the top three:
Huge Following From the Ideal Target Audience
It is estimated that eSports have over 500 million fans worldwide. It may be gaining a lot of traction now, but it has existed for over a decade. This industry has experienced regular growth in the number of fans and revenue, where it has surpassed the 2 billion US dollar mark. Experts project that the industry will grow by about 20% annually, so the profitability is undeniable.
These events are usually streamed live on YouTube and Twitch. They are amazing platforms that are very popular among the younger generation of viewers. Many people prefer online platforms to traditional broadcasting streams because of the rising dawn of the internet. They are accessible via smartphones and tablets, which is convenient for many.
Most esports fans are potential clients for betting companies since it usually enhances the buzz of watching their favorite teams. This is true for most sports events worldwide. A company can sponsor one team but will get publicity across the entire industry whenever the team is playing. Partners usually get an opportunity to advertise their brands by having their badges on the player jerseys and other merchandise. They could also benefit from social media promotions and endorsements by the best players.
The partnerships also increase their trustworthiness. Their association with a successful team will allay any doubts and fears about their value. This makes it valuable to them because they reach millions of fans and raise their value. Their only task is to ensure that they offer fantastic services to gain the advantage from the marketing they will get. Some people who are anti-gambling may not want to associate with a team because of such a relationship; however, the benefits always outweigh the risks for both parties. Gambling has gained acceptance even in the most conservative societies, so such partnerships are beneficial.
Association With Success
Many brands are usually eager to associate with the most successful teams across various sports. This is evident in football, rugby, basketball, and more. Some prefer to sponsor individual players through endorsements, while others sponsor teams. The biggest companies could even sponsor an entire tournament like the English Premier League
eSports is a booming industry, so an association with the leading teams will always enhance a company’s value. Successful teams have a huge population of fans, and they are likely to support their sponsors. For this reason, many iGaming companies are opting to support the best esports teams. Some of the popular teams include:
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Team Liquid;
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OG;
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Astralis;
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Natus Vincere;
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PSG Esports;
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Team Spirit;
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Evil Geniuses.
These teams are likely to participate in many tournaments and win various prizes. Their publicity will always positively impact their sponsors, and this explains the rise in sponsorships by iGaming companies.
Esports Is Highly Engaging
eSports provides a rare opportunity for sponsors to interact with the community of fans and players. It works in platforms like Twitch and YouTube as well as social media which provide an avenue for regular interactions with customers. The sponsor can learn the team culture and integrate with it to foster more authentic engagements with its fans. It can help build trust in the company and users can get to get a positive perception about it.
Sponsorships have a history of effectiveness as seen in other games like football and horse racing. Hence, the opportunity for better engagements with esports is irresistible. eSports betting was initially perceived with a lot of suspicion that hindered even the best sports bettors from engaging with it. With such partnerships, these fears will be dealt with, leading to value for the company.
These are three classic reasons why iGaming companies are partnering with esports teams. The industry has grown rapidly and this offers a perfect opportunity for positive publicity for companies. The win-win relationship between them makes them irresistible. This explains the scramble for such partnerships.
Disclaimer: This is a sponsored article and is for informational purposes only. It does not reflect the views of Crypto Daily, nor is it intended to be used as legal, tax, investment, or financial advice.