Paul Giordano, vice president of digital assets at MARA, recently shared his perspective on the surge of institutional adoption of blockchain ahead of the upcoming Benzinga Future of Digital Assets event.
He highlighted how major players like BlackRock and PayPal are leveraging blockchain technology, a development he believes will profoundly impact the cryptocurrency market.
Institutional Appeal for Blockchain
Giordano attributed the increased interest from large financial institutions to blockchain technology’s growing maturity. According to Giordano, firms like BlackRock have launched blockchain-driven products to address the rising demand for alternative assets, which he said: “help diversify portfolios, increase liquidity and safety, hedge against inflation, and increase risk-adjusted returns.”
Full story available on Benzinga.com