TLDR
- World Liberty Financial (WLFI), backed by the Trump family, launched a new “Macro Strategy” token reserve to support cryptocurrencies and DeFi projects
- The reserve will include tokenized assets from traditional financial institutions and aims to diversify holdings
- WLFI transferred $307M to Coinbase Prime, reducing holdings to $38M from $360M
- The platform recently purchased 1,917 ETH for $5M in USDC and 830,469 $MOVE tokens
- The announcement follows Donald Trump Jr.’s appearance at the Ondo Summit in New York City
World Liberty Financial (WLFI), the cryptocurrency platform backed by the Trump family, announced the creation of a new “Macro Strategy” token reserve on Tuesday evening. The announcement came through a post on X, formerly known as Twitter, outlining the platform’s plans to hold various digital assets and support major cryptocurrencies.
The reserve aims to include both traditional cryptocurrencies like Bitcoin and Ethereum, as well as tokenized assets from established financial institutions. This move represents WLFI’s effort to bridge the gap between traditional finance and the growing world of digital assets.
Dear WLFI Community,
We are thrilled to announce a transformative initiative that marks a significant milestone in our journey together. World Liberty Financial (WLFI) is proud to unveil the Macro Strategy, our strategic token reserve designed to bolster leading projects like…
— WLFI (@worldlibertyfi) February 11, 2025
In terms of specific holdings, WLFI has been actively managing its portfolio. The platform recently purchased 1,917 Ethereum tokens for $5 million in USDC stablecoin. They also acquired 830,469 $MOVE tokens using 470,000 USDC, showing their commitment to building diverse holdings.
The timing of this announcement follows Donald Trump Jr.’s recent appearance at the Ondo Summit in New York City, an event that positions itself as the next step in Wall Street’s evolution. This connection highlights the Trump family’s growing involvement in the cryptocurrency sector.
WLFI Financial Movements
WLFI’s recent financial movements have caught the attention of market observers. The platform transferred eight different assets worth over $307 million to Coinbase Prime, a service for institutional crypto trading. This transfer resulted in a major change in their holdings, which dropped from $360 million to approximately $38 million.
According to data from Arkham Intelligence, WLFI now maintains around $38 million in various tokens. The platform has stated that these transfers are part of their regular treasury management strategy, though the size of the movement has drawn attention from the crypto community.
To maintain transparency, WLFI has committed to storing their assets in wallets that can be viewed by the public. This allows anyone to track how the platform moves and uses its funds, providing a level of openness that is often requested in the cryptocurrency space.
The new Macro Strategy reserve will serve as what WLFI calls a “financial backbone” for their operations. The platform states this will give them more flexibility to invest in new decentralized finance (DeFi) projects and support innovation in the cryptocurrency ecosystem.
BlackRock, the world’s largest investment manager, has already shown how traditional finance can work with crypto through their USD Institutional Digital Liquidity Fund (BUIDL). This fund, launched on the Ethereum network in March 2024, has grown to a market value of $637 million and now operates on multiple blockchain networks including Avalanche and Aptos.
WLFI has indicated they will release more details about the Macro Strategy through an upcoming proposal. This additional information may help clarify how they plan to manage the reserve and what types of assets they intend to include.
The platform’s approach combines asset accumulation with strategic transfers. While the large movement of funds to Coinbase Prime reduced their direct holdings, WLFI continues to acquire new assets as shown by their recent Ethereum and MOVE token purchases.
Beyond just holding assets, WLFI aims to actively support what they call “leading projects” in the cryptocurrency space. Their strategy includes working with traditional financial institutions to add tokenized assets to their reserve, though specific details about these partnerships haven’t been revealed yet.
The reserve’s structure appears designed to adapt to changes in both traditional and decentralized finance. By maintaining a mix of different assets, WLFI positions itself to participate in various aspects of the digital economy.
In their announcement, WLFI emphasized how the reserve fits into their broader mission of connecting traditional finance with decentralized systems. The platform states they are actively working with financial institutions to bring tokenized assets into their reserve.
The most recent data shows WLFI continuing to make strategic purchases while maintaining their new, lower overall balance following the Coinbase Prime transfer.
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